Sunday, April 20, 2008

Cellini Design was inspired by Benvenuto Cellini, the renowned Italian sculptor


Cellini style

ESTABLISHED in 1986, Cellini Design was inspired by Benvenuto Cellini, the renowned Italian sculptor and goldsmith, and the brainchild of Tan Cheng Wharf, a German trained metallurgist.

Paying tribute to a time honoured tradition, as well as to indulge in a passion for meticulous craftsmanship unique to Italian-styled furniture, Cellini Design Centre is recognised as one of the leading furniture manufacturers throughout the region with emphasis on sleek, clean designs and state-of-the-art manufacturing processes.

Today, Cellini Design has an extensive network throughout the region, with three production plants in Asia. There are also 30 retail outlets operating directly under the "Cellini" brand and nine Cellini franchise outlets throughout South East Asia.

Behind every piece of Cellini product is extensive planning and creativity that started their production plants in Malaysia, Indonesia and Singapore.

Each piece is carefully studied and researched before actual production, to ensure it showcases Cellini's trademark combination of aesthetics and functionality coupled with quality to meet discerning customers' requirements and technical capabilities.

Cellini has an obvious edge over other furniture stores when it comes to meeting customer-specific needs and requirements. The company is one of few in the region to integrate several different facilities under one roof; be it metal, solid wood or veneer fabrication, panelling, sewing, upholstery or spraying.

Cellini operates its own in-house melting and casting facilities for aluminium and brass, a zinc phosphate pre-treatment line for metal, an electro-static powder coating line and complete sofa-making facilities for both fabric and leather upholstered sofas; with aluminium alloy sand casting as its forte. A touch of old-world passion and craftsmanship combined with modern technology and design work unanimously to create masterpieces.

Cellini's product range is an eclectic mix of furnishings from the ever-popular modern classic masterpieces to the latest cutting edge Italian designs that are destined to be tomorrow's classics. The quality of craftsmanship and the distinctiveness in design can be seen in the details of every Cellini product. Each piece is a work of art sculpted from wood and metal, and every manufacturing aspect carefully exercises quality control: joints are engineered to fit snugly and securely, curves are fluid and forms well-executed.

Cellini's dedication to quality and design is reflected in the numerous industry accolades and official recognition it has gained since it's inception, very recently receiving the IS09001-2000 certification for its continuing commitment to quality
excellence.

The company also places great emphasis on customer satisfaction, and their care and attention to details applies throughout the entire customer buying experience,

Come visit your nearest Cellini showroom today to view their new 2008 collections and enjoy discounts up to 55% store wide (plus get attractive free gifts for all packaged purchases). Also, be sure not to miss out on the newly launched Alien Miki beddings that will be offered at an introductory offer of a 20% discount!

*For further enquiries, email them at enquiries@cellini.corn.my or log on to their website at www.cellini.com.sg to find out more details, Alternatively, you can also visit any of their

showrooms at: Mid Valley Megamall, Units
S077 - 079, 2nd Floor (03-22836505), The Curve, Lot 212, 2nd Floor (03-7725 4776), Subang Parade, 1st Floor, Lot F[2, 14 & 15 (03-5631 9361), Penang Franchise I, 29, Tmn Mawar, Jalan Raja Uda (04-333 4946) or Penang Franchise 2, 10-B, Jln Masjid Negeri, 11600 Penang (04-829 2308).



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